Digital advertising has witnessed the growth of mobile ad fraud becoming a major threat against marketers’ campaign performance and their allocated advertising budgets. The growth of mobile usage, together with... Read More
Author: mark10
Sustainable marketing success will emerge from value chain partners working together in the future. To build resilient sustainability systems, the complete value chain needs marketers to team up with tech... Read More
work with the data they already have. Zero-copy MarTech has great promise: it allows marketers to access and use all of their data (from the data warehouse where their companies store... Read More
How do you think this graph enhances the effectiveness of marketing strategies across various industries? a. Experian’s Offline Graph is already driving value across industries. Here’s some examples: i. A big box... Read More
Matt, can you provide a brief overview of your professional journey and how it led you to your current role as Sr. Director of Product Management at Experian? a. My name... Read More