Trade Marketing: Key Tactics for Product Visibility

Trade marketing is the process by which manufacturers promote their products to wholesalers, retailers, and other intermediaries, with the goal of boosting visibility and demand in the supply chain. This strategy differs from consumer marketing, which targets end consumers. Key activities include conducting market research, formulating comprehensive marketing plans, attending trade exhibitions, and building strong brand identities. Effective advertising and trade promotions help attract retailer interest, while digital marketing techniques and specialized tools enhance outreach. Ultimately, trade marketing fosters relationships between manufacturers and retailers, leading to increased market share and sales.