Automation in Dosa-Making for Franchises

To scale efficiently and maintain consistency, many dosa franchise brands are embracing automation in dosa-making. As demand grows in both metro cities and Tier-2 towns, automation helps reduce dependency on skilled cooks while ensuring speed and uniformity.

Franchise outlets are now integrating automatic dosa-making machines, which can spread, roast, and fold dosas with minimal human intervention. Brands like iD Fresh Food, DosaMatic, and Rotimatic have pioneered semi-automated kitchen tech, making it easier for outlets to maintain hygiene and serve high volumes during peak hours.

These machines are compact, user-friendly, and can be operated with basic training—ideal for small QSR formats, food courts, and even cloud kitchens. In addition to reducing human error, automation also lowers labor costs and minimizes prep time.

For franchisors, this standardization boosts brand reliability and consumer trust, especially in non-native markets. However, initial equipment investment can be high (₹1–2 lakhs per machine), so franchises must balance speed and volume to justify the cost.

As Indian consumers prioritize hygiene and consistency, automated dosa-making technology is no longer a luxury—it’s a smart operational decision. Franchises that adopt it early are more likely to scale with fewer operational bottlenecks.